The Halo brand stands for much more than merely providing a tool to help light objects on fire. The Halo name that is engraved on each and every Fifth Element Lighter represents the intellects, the improvers, and those with the desire to go against the grain. By using a Halo, you are telling the world that you will not settle for mediocrity. You will not blend in with the crowd by using a two dollar plastic lighter that barely works. Don't conform with the modern world. Join Halo in taking a step into the future, one lighter at a time.